GATORADE STYLE FRAMES
CONCEPT FRAMES ✱ 2024
STYLE 1 - Moments in Time
The grided style allows for maximum attention to the athletes and their most dynamic moments, while giving proper attention and visibility to the brand. The mix of 2D and 3D design inspired from In-Arena and Broadcast Graphics recognize the visual ecosystem that these superstars compete in.
STYLE 2 - STARDOM
Inspired by the biggest moments, the work features a single description paying homage to the athlete through the boldness in typography, while capturing their legacy through dynamically layered photography.
STYLE 3 - The Label
Honoring the brand with stylized graphical components to showcase the athletes, while highlighting what fuels them.